PAPER X NIKE

In a groundbreaking social-first program, Paper and Nike joined forces to celebrate the enduring legacy of Nike's iconic Air Force 1 and its deep-rooted ties to New York City street culture. The centerpiece of the campaign was a digital cover and editorial spread featuring Clip, an up-and-coming Brooklyn-born rapper in her first ever cover shoot. The unique collaboration highlighted Clip's inspiring ascent and the influence of Nike on shaping NY fashion and music culture.

Services: Creative Strategy - Deck Building - Copywriting - Project Management